Growing the business community.
Responding to client interest and demand, El Centro de la Raza’s Business Opportunity Center was opened in 2016, providing small business owners and aspiring entrepreneurs with supportive workshops, counseling in business development, marketing planning, credit counseling and access to resources including business operation space, micro-vending carts, and a commercial kitchen. These programs target low-to moderate-income Latinxs residing in Seattle and King County aiming to educate an underserved population in order to foster long-term financial stability and independence. Due to the increasingly need in our community of accessing to our programs, the BOC has extended to Pierce and Snohomish counties in order to provide assistance to people who are aspiring to create a business and to small business owners in these areas.
Our Business Opportunity Center has significantly increased its capacity to support individuals to start or grow their own small businesses over the past 4 years enrollment has grown by 190% since July of 2018. We offer a free online 8-week introductory small business training course geared toward businesses owned by women, minorities, and socially and economically disadvantaged individuals. In addition to the introductory training course, El Centro de La Raza provides direct assistance and training to help businesses register as certified women or minority owned businesses (WMBE) through Washington State’s Office of Minority & Women’s Business Enterprises (OMWBE). This process is lengthy, and can be daunting to the Latinx clients we serve; the majority of whom speak limited English and are still familiarizing themselves with the United States banking system and small business practices. Working with our staff, clients can ask questions and receive guidance each step of the way.
In its first five years of operation, El Centro de La Raza’s Business Opportunity Center has graduated 1,312 individuals from our training program, helped to create 219 new businesses—44 of which are now certified WMBEs—and created 193 new jobs. Our innovative Food-Vendor Incubator Program has also taken off, supporting 12 entrepreneurs to create their first business plans and marketing plans, most of whom had no prior business experience before walking through our doors. Staff made referrals to financial counseling as needed and provided guidance around obtaining all necessary permits with the Seattle Health Department. Our services are changing the story about who can successfully own and operate a small business. The participants receiving services from the BOC are racially and ethnically diverse (80% Hispanic Latinx, 10% Asian, 5% African Americans, 5% White), and many are from households with low to moderate income (80% of participants). 60% of our clients are female business owners or entrepreneurs, and 70% of all participants speak limited English.
Business Opportunity Center participants will also receive access to the following services:
- Free online introductory 8-week small business course, “Launch and Grow your Small Business”
- Training Certification of Small Business as a WMBE
- Food Cart Incubator Program
- One-on-one small business coaching and guidance
- Access to capital through our partnerships
In addition to scheduling and hosting monthly workshops, the staff members perform extensive community outreach to ensure that community members are aware of the opportunities and supports available to them through our program. Key staff activities will include:
- Managing a caseload of workshop participants
- Working with participants on a remote one-on-one basis to deliver small business coaching
- Developing and assisting participants with action plans to launch and grow their business, such as marketing plan creation and access to technology
- Conducting virtual one-on-one assessments with every participant to gauge their full financial situation and define one or more financial short, intermediate, and long-term goals and to support the participants establishing Credit.
For more information please contact:
- Victor Cerdeneta Serrato – firstname.lastname@example.org or (206) 957-4636 in King County and Seattle area
- Ivette Aguilera – email@example.com or (206) 883-1981 in Pierce and Snohomish counties
Small Business Support:
- SBA Paycheck Protection Program (PPP) Second Draw PPP loan (sba.gov)
- SBA PPP loan forgiveness PPP loan forgiveness (sba.gov)
- SBA Economic Injury Disaster Loan Program EIDL COVID-19 Economic Injury Disaster Loan (sba.gov)
- SBA Shuttered Venue Operators Grant Shuttered Venue Operators Grant (sba.gov)
- SBA Restaurant Revitalization Fund Restaurant Revitalization Fund (sba.gov)